Privacy Policy

We keep your data safe and secure.

Here’s why we need your info and how we use it. We only use your data to improve your Makeup MANIFESTO experience and services.

We protect and secure your data. You decide if you want to hear from us and how you hear from us. We do not collect unnecessary information – if we don’t need it, we won’t collect it.


Our e-mail address


Our postal address

Centre for Entrepreneurship, Cardiff Metropolitan University Llandaff Campus, Western Avenue, Cardiff, CF5 2YB


Protecting your privacy

At Makeup MANIFESTO, we are 100% committed to protecting your privacy and security. We respect your privacy.

We use your data in the following ways, to improve your MAKEUP MANIFESTO experience:

The table below show you how we use your Personal Details, such as your name, email address, telephone number etc.

 What we do Why we do it  Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us Checking your identity helps us to keep your information safe from fraudsters Legally, we have to do this and it is also important for us to give you the best service.
Deliver your DIGITAL purchases to you It’s a bit hard to send your order if we don’t use your name and contact details! It’s an important part of our contract commitment to you
Send you updates to our Terms and Conditions and order confirmations To keep you informed of any changes to MAKEUP MANIFESTO services Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Manage your participation in any promotions, offers or discount schemes you choose to participate in To ensure you receive any discounts or offers relevant to you at the time We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website To get you to the products that you want faster It’s important to us that you get the best out of your MAKEUP MANIFESTO experience

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at


Sensitive data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.


How we use your Personal Data

We will only use your personal data when legally permitted.

The most common uses of your personal data are:

  • Where we need to perform the contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at


Marketing communications

You will receive marketing communications from us if you have:

  • Requested information from us or purchased goods or services from us; or
  • If you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and

in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by emailing us at at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.